According to the NAR 2009 Profile of Home Buyers and Sellers, both buyers and sellers believe the most important factors when selecting an agent are Honest/Trustworthiness and Reputation. In the era of Web 2.o and all that it has to offer, you need to be careful as a real estate professional, social media enthusiast, blogger and Internet user.

• Social Networking Guidelines

  Katie Lance of Inman News provides real estate professionals with some Social Networking etiquette.

  5 Rules for Good Online Behavior
  Real estate practitioners have always found it pays to mind their Ps and Qs. These days, the wisdom of being mannerly extends to online behavior.

  Here is what Katie Lance, the marketing manager for Inman News, sees...
  

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• Real Estate the New Retirement Plan

  Agents not only do you play a role in the most expensive purchase in a person’s life but now you’ll be responsible for their retirement. According to the Center for Retirement Research at Boston College, more and more Americans will need to use their home as a retirement fund. With home sales emerging as a retirement strategy, you’ll need to create outstanding marketing plans,...
  

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• Welcome to Brainchain 2.0!

  Introducing the all-new Brainchain 2.0! Based upon feedback from our members and our sphere of influence, we’ve revamped and improved Real Estate Brainchain to make it easier to find great content and learn!
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Inman News

• A day of real estate weirdness
• 'Best Agent' awards shortlist announced
• On-Line Residential now offers VOW
• Bringing real estate ethics online
• The future is flat-fee
• 3 ways to find your niche
• Barron's: Top 10 vacation-home spots
• Zillow, ZipRealty roll out Android apps
• Who is the customer?
• Bad loans hit new high in February

What's New in the NAR Library

• Single-Property Websites
• Short Sales
• New Books in the Library (March 2010)
• Professional Standards
• Communication for Associations
• Using Digital Video as a Marketing Tool
• Association Mergers and Partnerships
• Appraisal of Real Estate Offices and Selling Your Book of Business
• Electronic Signatures
• Marijuana Grow Houses